Product Information Management solution set to save both time and money, setting new records for accuracy and speed for biking retailer
Leading elite road cycling and mountain biking retail brand Saddleback is implementing a new Product Information Management (PIM) system from OneTimePIM. The new enterprise-wise solution will create a central repository for all product information, pricing and photography, enabling real-time changes to its eCommerce platform.
Founded in 2004 and run by a passionate team of riders, Saddleback retails high-end cycling products and is also the UK's official source of Castelli, Chris King, ENVE, HJC, Moots Cycles, PUSH, Sidi, Silca, Sportful, Stages, Troy Lee Designs and Wolf Tooth cycling brands.
Dr Pat Violaris, Managing Director at OneTimePIM, said: “We are absolutely delighted to be working with such a well known and established retailer such as Saddleback. Product information is becoming more and more important for eCommerce stores that want to grow. Buyer expectations about the quality of product data they need to make a purchase are only going one way. With this in mind, the OneTimePIM system is perfectly placed to supercharge Saddleback’s eCommerce sites.”
“OneTimePIM will enable Saddleback to sync both product information and images in the PIM with all its sales channels. Any changes in the system will be reflected across its eCommerce sites automatically, saving considerable time and duplication of effort.”
OneTimePIM is a SaaS solution for Product Information Management providing its customers with a single source of truth for all product data with easy ways to share that data with ERP systems, eCommerce web sites and partner companies.
Anne-Laure Vercollier, eCommerce Data Product Administrator at Saddleback, added: “OneTimePIM will be acting as a central product information management library - standardising information, both company-wide and across our eCommerce platforms. This means our extensive product portfolio and associated data can be inputted and updated on the PIM and automatically reflected on the website when we publish the data.
“This is nothing short of transformational for our business, as it is highly efficient and accurate giving consumers the most up-to-date information on product specs, prices and availability. We want to give our customers the very best customer experience possible so that they come back time and time again.”
Dr Violaris concluded: “In the modern competitive eCommerce environment it is essential to maximise your customer satisfaction. Truly satisfied customers become return customers and become loyal to your store. A PIM System can help drive customer satisfaction through rich product information and a better website experience. OneTimePIM will deliver just this.”
